The Local Narrative

Megapark Barakaldo

Client

Location

Category

Photography

Works management

Furniture

Lar group

Barakaldo, Vizcaya

Retail
Jorge Allende

Broadway Malyan

Pedrali, Kettal & MIDJ

Megapark Barakaldo:
Project report

We are facing a new paradigm in Retail. One of the most important is based on the need to provide a space for users with whom they identify, creating a sense of community and belonging where they feel seen not only physically but also emotionally.
For this, in our process of reconceptualization of the Megapark Barakaldo, we built this local narrative, and we also faced the need to restructure the retail industry to appeal to an increasingly demanding and resilient shopping.
– Vizcaya, Spain

Retail is the ideal foundation to meet environmental challenges and deliver the large-scale technology solutions that consumers are increasingly demanding and willing to pay for.

Reimagining Retail

Back to the neighborhood

Commercial spaces should be established as places of proximity, reconnecting with the neighborhood. They cannot be seen as isolated entities but must function as local hubs. These spaces create both physical and conceptual connections with the city, integrating urban elements and uses into their design. They evoke emotion through their operators while offering memorable environments.

 

Building on this community-focused retail design, one can ask: Is it possible to respond at an urban scale by creating not only commercial spaces but also places where citizens can work and thrive?

This means serving the community. Retail provides the ideal foundation to address environmental challenges and deliver large-scale technological solutions that consumers increasingly demand and are willing to invest in.

Being up-to-date has been a guiding principle from the original design through to the renovation of Megapark Barakaldo. This approach not only addresses conceptual aspects, as discussed above, but is also clearly reflected in the choice of materials and spaces. More modern and elegant details and finishes are introduced, featuring warm tones that create a more welcoming and homely atmosphere within the shopping center.

Thoughtfully deploying materials to shape emotional responses and guide actions within distinct zones.

These interventions aim to humanize the experience, allowing for moments of pause and social interaction within the commercial context.

The updated architectural identity achieved through a refined facade treatment. The integration of modern finishes and a carefully curated palette of textures and tones enhances the building’s aesthetic sophistication.

Transforming the repetitive elements of this typology into features that are enjoyable and visually engaging.

Lighting plays a crucial role in shaping the spatial experience. The careful placement of warm luminaires and ambient lighting solutions accentuates the volumetric qualities of the space.

 

Designing semi-enclosed nooks that offer a sense of intimacy while maintaining visual continuity with the surrounding programmatic layout.

El comercio local se reinventa, creando espacios de comunidad que enriquecen nuestras vidas

Local commerce reinvents itself, creating community spaces that enrich our lives