The Boutique Experience

Nervion Plaza

Client

Location

Category

Rendering

Video

Furniture

Nuveen

Seville, Spain
Retail
Utopic

Cabana

Santa&Cole, Gubi, Flos

Nervion Plaza:
Project report

In the spirited heart of Seville stands Nervión Plaza, an architectural landmark that has been revitalized. Situated beside the local stadium, the shopping center now embodies Seville’s spirit within its interior.
The renovation reinforces a strong connection to the city, creating a gathering space that balances boutique charm with a premium experience. By merging the urban fabric of Seville with modern commercial design, the project unites historical context and contemporary functionality in every detail.
– Seville, Andalusia
A New Urban Landmark
Merging Seville’s heritage with modern functionality

The renovation of Nervión Plaza is far more than a simple refurbishment; it is a tribute to Seville’s rich history, captivating culture, and energetic urban spirit. To embody this, a color palette inspired by the city was carefully chosen, reflecting its unique character and thoughtfully applied throughout the shopping center. Warm, vivid tile tones intertwine with earthy hues and soft pastels, creating a visual harmony that transports visitors to the charming streets of its city.

Materiality and texture play a crucial role in Nervión Plaza’s new identity. The interior spaces have been conceived with careful consideration of these elements, creating versatile and colorful environments even in the most intimate areas, such as communication hubs. Visitors are greeted by an explosion of tones and textures that stimulate their senses, awakening curiosity and sparking an appreciation for architecture and design.


At the core of Nervión Plaza is the concept of the customer journey—understanding the path users take from the moment they arrive at the center to when they immerse themselves in its various spaces. 

Furthermore, Nervión Plaza has adapted to the needs of modern professionals. Business-oriented spaces, such as workhubs, have been integrated into the design, providing informal and relaxed areas to continue professional tasks. This fusion of work and leisure creates a dynamic and flexible environment that caters to the demands of discerning visitors.

The heart of Nervión Plaza is its central lower plaza, an open space that invites congregation and interaction. The floor is meticulously paved with porcelain and ceramic tiles in shades of gray, complemented by ceramic tiles in earthy colors, creating a bright and pleasant ambiance. Vegetation is seamlessly integrated, bringing freshness and life to this oasis in the midst of the shopping center. Here, visitors can enjoy moments of rest, socialize, or simply delight in the beauty of their surroundings.

Nervión Plaza has risen as an urban landmark, a destination that combines the sophistication of a boutique shopping center with the vitality of Seville. Every detail has been meticulously planned and executed to offer an immersive and captivating experience to those who visit. Immerse yourself in the colors, textures, and magic of Nervión Plaza, and let yourself be carried away by the architectural symphony that merges the spirit of Seville with the modernity of the 21st century.

An inviting corridor with a curated palette leading to diverse shops.
A refined passage where materiality and light create a seamless retail flow, while leaving interactive negative space with the addition of public furniture and vegetation.
An urban oasis blending dining spaces with landscaped tranquility.
A spa-like restroom defined by warm tones and refined finishes.
A functional, modern parking lot with white rough industrial planes, neon access letters and recharchable stations for electric cars. Modern, industrial, and yet elegant.
The choice of cutting-edge materials is crucial to ensuring that every corner of the shopping center offers a unique and memorable experience.

Nervión Plaza: donde
el alma de Sevilla se
encuentra con el diseño
urbano
moderno

Nervión Plaza:
where Seville’s soul
meets modern
urban design