Welcome to the South. Mixed-use at the Ría
Client
Location
Category
Rendering
Video
Furniture
Utopic
Cabana
The Promenade:
Project report
Sinergy in Action
Towards a New Retail Dimension
ZAL Huelva is consolidating itself as a strategic hub for logistics consolidation across industries, services, and platforms, grounded in the idea of synergy and a strong commitment to reinventing the commercial experience.
The project’s core is structured around mixed-use spaces for offices and retail, unified through a porous design that incorporates courtyards, corridors, terraces, and viewpoints—creating a network of opportunities and encounters.
This intervention responds to the paradigm shift in the retail sector, where experience and community connection take center stage. ZAL Huelva integrates elements such as gastronomy, health, education, community, and creativity, going beyond the traditional concept of a shopping center.
Inspired by the local narrative and the rich relationship with the marshlands and port environment, the proposal emphasizes sustainability and openness to the landscape.
relying on strategies such as the incorporation of low-maintenance vegetation, water features to regulate temperature, and aromatic pathways that foster biodiversity, the project reinforces its commitment to sustainability. In parallel, it strengthens the concepts of mobility and place-making by improving access from the city and enhancing memorable spaces that promote collective well-being. This convergence of factors — industry, commerce, and leisure — enhances the project’s appeal for visitors, workers, and residents alike, establishing ZAL Huelva as an innovative benchmark.
At its core, the architecture goes beyond mere functionality to become an experiential commercial space, where synergy between users and operators is enhanced through co-creation of content and continuous adaptation to new demands. With this approach, ZAL Huelva seeks to activate its immediate surroundings, bringing vitality and opportunities for economic and social development, while remaining rooted in cultural identity and environmental respect. By dissolving the boundaries between interior and exterior, the project embraces light, climate, and the memory of the place, shaping itself as an inclusive, dynamic, and forward-thinking commercial center—capable of engaging in dialogue with both the city and the ever-evolving estuary.
The layered façades incorporates slender vertical elements with lighting which accentuates the flow of the walkway, while intermittent pockets of greenery and seating reinforce a sense of place-making and communal interaction.
Visitors traverse a landscaped promenade designed to mediate wind and highlight local vegetation, establishing a welcoming threshold between the urban fabric and the new commercial volumes.
La singularidad y el valor cultural que ofrece este entorno natural son esenciales para proyectar la arquitectura del área
The uniqueness and
cultural value of this
natural environment are essential to design the architecture of the area
