New retail dimensions
Client
Location
Category
Visuals
Video
Furniture
Deutsche Bank DWS
Utopic
Cabana
Plaza del Mar:
Project report
Plaza del Mar reshapes the urban landscape by transforming a conventional shopping center into a cohesive, experiential space that balances thoughtful architecture, material quality, and the lively energy of the community.
With a meticulous approach to spatial analysis and innovative design, the project enhances the connection between the seafront and the city, inviting visitors into a dynamic interplay of light, texture, and movement. This visionary concept not only revitalizes public spaces but also creates a tangible link between local heritage and contemporary urban aspirations.
Unified Vision, Authentic Connection
The contemporary retail model no longer delivers a one-size-fits-all offering but enables shoppers to co-create experiences, fostering interaction between the sector and its customers. This new model calls on shopping centers to actively engage in shaping their content, selecting their operators, and managing their display and communication.
This project weaves a new narrative where architecture becomes a canvas for urban life. It reconnects the historical essence of Plaza del Mar with a forward-looking vision, crafting spaces that embrace both tradition and innovation. The design story unfolds through layered spatial experiences, inviting users to engage with the vibrant pulse of the city.
At its core, the project celebrates identity and material authenticity. Carefully chosen textures and finishes reflect local culture while incorporating modern elements that transform everyday experiences. The interplay of light, form, and materiality creates spaces that nurture community, comfort, and a renewed sense of belonging.
The design goes beyond mere functionality, inviting visitors to immerse themselves in a space where art and architecture converge. Through carefully crafted spatial narratives that honor local heritage and contemporary aesthetics, Plaza del Mar transforms into a stage for cultural expression and vibrant urban life. This approach redefines the way public spaces engage and inspire their communities.
Donde el comercio se
siente como tu patio,
la plaza cercana, el
café con el vecino
Where retail feels
like your backyard,
the nearby plaza, the
cup of coffee with
the neighbor
