Retail in Detail
Client
Location
Category
Lar group
Rosaleda Mall:
Project report
Community life, particularly within the family, reflects the character of people who, over time, transcend the boundaries of the home, seeking greater connection and influence within their immediate surroundings. People look for spaces that truly represent their identity—places where collaboration flourishes and a genuine sense of belonging is fostered.
It is with this perspective that the reimagining of this retail space is approached.
The intervention at Rosaleda Mall seeks to create an engaging and experiential destination that seamlessly blends leisure, entertainment, operational efficiency, and aesthetic harmony. As an integral part of its surrounding community, the mall must coexist with and adapt to its context. In other words, it requires a thoughtful update that offers contemporary and innovative services tailored to today’s needs.
The space offers multiple vantage points where visitors appreciate the landscape. By employing versatile and functional design elements, the terrace serves as both a visual and social hub for the community, enhancing the overall user experience.
The interior structure is designed with fluidity in mind, offering an open, flexible layout that accommodates both movement and functionality.
The terrace is designed as an extension of the surrounding environment, where natural elements blend with architectural features.
This artistic project seeks to inspire people by involving them in transforming the environment they live in. It aims to empower vulnerable communities through participatory mural-making activities. Creating these murals not only enhances the aesthetics of the neighborhood but also shifts how residents perceive their surroundings as a livable space, while strengthening the bonds they share with their community.
Rosaleda Mall preserves its core values while adopting a refreshed aesthetic that enhances the overall experience for visitors.
Revatilizing Rosaleda: Community centered transformation
Art and design create emotional connections and host local engagement
We build on the existing strengths of the center to further enhance the space. As noted, the mall maintains a direct connection with its surroundings—almost like an extension of the street—with numerous dining options and abundant natural light that creates spacious interior areas and plazas.
Building on these qualities, Rosaleda requires an update that introduces an emotional dimension. This is where the concept of “local stars” comes into play—spaces designed to showcase local talent and businesses, fostering emotional connections with visitors and strengthening community bonds.
The connections within Rosaleda Mall act as its engine, driving all activity throughout the space. Our update proposal goes beyond aesthetics to enhance services, aiming to cultivate a deeper sense of familiarity and connection for users. By embracing the idea of the mall as an extension of the street and neighborhood, the entrance transforms from a mere threshold into a welcoming, inviting gateway.
Our primary goal is to make each visitor’s experience unique and personal. To achieve this, we incorporate initiatives such as collaboration with Rosaleda’s local high school and the use of art as a social catalyst. Collaboration lies at the heart of the project—neighbors become co-creators, turning the building from a fixed structure into a flexible space shaped and enriched by the community.
La arquitectura es el puente entre las personas, el lugar y la experiencia atemporal
Architecture is the bridge between people, place, and timeless experience
