We design places rooted in identity,
memory, and community to inspire
a sense of belonging.
From residential designs to urban masterplans.
We bring spaces and people together, nurturing belonging
and shaping identity.
Featured
A New Paradigm
Instead of focusing on attracting more people to the shopping mall during peak hours, the New Retail model seeks additional reasons for visitors to spend more time within the mall complex by providing customers with mixed-use spaces beyond shopping, hybridizing the model.
Nowadays, we not only consume products, but also use services and facilities that we might not have at home. This trend has created an additional stream of income, turning the shopping mall into a new kind of destination space.
Project Identity
This prism of light serves as the “universal connector” between the theatre and the casino. With a structure that links all the levels of one building to the other, it houses the shared vertical core, featuring a panoramic elevator and an illuminated staircase, and opens on the first floor onto Insa Street with a new entrance facing the main road. This space plays a central role in resolving the functional dialogue between the buildings, enabling them to function as a unified and fluid organism.
Boutique Hotel
Cultural Values
We translate the values of excellence, innovation and high performance into modern and inspiring spaces; the transparency between spaces characterizes the new offices allowing to promote a work environment where all can be more connected without forgetting the specific needs in more private moments.
Local Narrative
The commercial space as a neighborhood experience. People want to be in spaces that represent who they are. Like every other generation, new consumers are looking for change, but they haven’t lost the nostalgia for the things they grew up with. Retail tends to look the same no matter where you go, while shoppers are increasingly asking for spaces that reflect local character and meet their needs through design.
Future of Work
At the core of this project lies a versatile space that seamlessly blends the kitchen with an event area, conceived to enhance both community engagement and productivity. From the outset, we guided Digital Value through a strategic evaluation of potential locations, ensuring that the chosen space not only met their current needs but also embodied their vision for the future.
Mean to Belong
To build or design spaces for communities means understanding their context and unique characteristics. Our passion for deep analysis, physical and demographic, along with our knowledge of a place’s memory and identity and that of its community, allows us to find a guiding idea that is connected to that collective identity and enables us to create something meaningful for the people who are part of it.
Hybridizing The Model
Cabana approaches this project through the concept of Synergy. In this intervention, we have programmed this mixed-use center as a connected whole, breaking down the elements into a porous layout where courtyards, scenes, corridors, terraces, and viewpoints flow into one another. Without losing sight of the objective, a new isotropic space emerges.
Valuing The Family
A New Paradigm
Instead of focusing solely on attracting more visitors during peak hours, the New Retail model aims to encourage longer stays within the shopping mall by offering mixed-use spaces that go beyond shopping. By hybridizing the traditional model, malls are being reimagined as multifunctional destinations.
Today, we don’t just consume products—we also seek services and experiences we may not have at home. This shift has opened up new revenue streams, transforming the shopping mall into a new kind of social and experiential hub.
Project Identity
This prism of light acts as a “universal connector” between the theatre and the casino. It links all levels of both buildings, housing a shared vertical core that includes a panoramic elevator and an illuminated staircase. On the first floor, it opens onto Insa Street with a new entrance facing the main road. More than just a physical bridge, this space plays a key role in resolving the functional relationship between the two buildings, allowing them to operate as a unified and fluid whole.
Mean to Belong
Designing spaces for communities begins with understanding their context and unique character. Our passion for in-depth analysis—both physical and demographic—combined with a sensitivity to collective memory and identity, helps us uncover a guiding concept rooted in that community. This approach allows us to design spaces that are not only functional, but deeply meaningful to the people they serve.
We design purposeful architecture, from bespoke residential projects to large-scale urban developments rooted in place and shaped by people.
Clients
Hybridizing the model
Cabana approaches this project through the lens of synergy. This mixed-use center has been conceived as an interconnected whole, dissolving traditional boundaries through a porous layout where courtyards, stages, corridors, terraces, and viewpoints seamlessly flow into one another. Without losing sight of the core objective, a new isotropic space emerges—one that invites movement, interaction, and multiplicity.
Future of work
At the heart of this project is a flexible space that blends a communal kitchen with an event area, designed to foster both collaboration and productivity. From the very beginning, we guided Digital Value through a strategic site-selection process, ensuring the chosen location addressed their current needs while also aligning with their long-term vision.
Local Narrative
The commercial space as a neighborhood experience. People want to be in places that reflect who they are. Like every generation, today’s consumers seek change—but they also carry a nostalgia for what they grew up with. While retail environments often look the same across cities, shoppers are increasingly drawn to spaces that reflect local identity and answer their evolving needs through thoughtful design.
The New Retail model aims to encourage visitors to spend more time in the mall by offering mixed-use spaces that go beyond traditional shopping.
Retail is evolving toward spaces that cultivate emotional connections and community—places where users feel genuinely seen and included.
In our process, special emphasis is placed on analyzing the existing strengths of the asset. At the same time, we conduct a thorough study of the surrounding context and the complex dynamics of the target community.
We proactively prioritize high-impact interventions and provide our clients with both a comprehensive overview of the project and a phased implementation strategy. This Roadmap is designed to align with the workflows and timelines of our professional clients, ensuring clarity and adaptability throughout the process.
Julián Benegasi
Partner Architect
Julián Benegasi
Partner Architect
Esteban R. Ruiz
Partner Architect
Esteban R. Ruiz
Partner Architect
Alejandro Cano
Architect Project Lead
Alejandro Cano
Architect Project Lead
Adrián Cancho
Technical Lead
Adrián Cancho
Technical Lead
Viola de Lusarreta
Design Lead
Viola de Lusarreta
Design Lead
Borja López
Strategist Lead
Borja López
Strategist Lead
Alejandro Domenech
Architect
Alejandro Domenech
Architect
Laura Domínguez
Interior Design Lead
Laura Domínguez
Interior Design Lead
Rafael Rosales
Art Director
Rafael Rosales
Art Director
Paula Ramos
Interior Designer
Paula Ramos
Interior Designer
Laura Tramblin
Architect
Laura Tramblin
Architect
Chiara Pellegrinelli
Architect
Chiara Pellegrinelli
Architect
Laura Rodríguez
BIM Architect Lead
Laura Rodríguez
BIM Architect Lead
Carolina Sáenz
Landscapper Architect
Carolina Sáenz
Landscapper Architect
Rodrigo Rica
Engineering Lead
Rodrigo Rica
Engineering Lead
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Emotional travel
The Journey is more than a hotel—it’s an open, flexible space that connects guests to their surroundings. With porous common areas and a strong link to the public realm, it invites travelers to slow down, engage locally, and experience hospitality as a shared, evolving space.
Cultural Values
We translate values of excellence, innovation, and high performance into modern, inspiring spaces. The transparency between areas defines the new offices, fostering a more connected work environment—while still addressing the need for privacy when required.
Valuing the family
The project’s materiality follows a deliberate strategy of “suggesting and seducing” from afar, purposefully avoiding any sense of domestic familiarity. The design proposes a more layered, provocative space—intended to challenge and stimulate visitors through bold, unconventional gestures.
This light-filled prism connects the theater and casino by linking all levels through a shared vertical core featuring a panoramic elevator and an illuminated staircase.
For us, there is nothing more rewarding than being recognized as a team – a collective of professionals who combine their talents and goals to give their very best in every project. When our work receives awards, it becomes a meaningful acknowledgment of the creativity and dedication behind it. Here is a selection of the accolades we’ve proudly received.
Paradise also needs a little push every once in a while.
El Muelle at Gran Canaria Island: acupuncture in paradise.
Our commitment to well-being—understood as a holistic concept encompassing environmental and human health—is absolute. Our team is trained in the highest international standards and certifications, all of which are integrated into our design process.
We develop projects in accordance with LEED, BREEAM, WELL, and Passivhaus standards—frameworks we now consider fundamental to our practice.
How the environment shapes architecture. Marcel House
Lists of works
Corporate
- Jaén Plaza
- Megapark Barakaldo
- Plaza del Mar
- Nervión Plaza
- La Vaguada
- El Muelle
- Rosaleda
- Vilanova Shopping
- Onuba Park
- Nou Port
-
Poniente Retail Park
The Journey Hotel
- Melià Valencia
- Senator Spa
- Ramada by Wyndham
- Grand Casino & Tagoba Teathre
- Eranovum Flagship
- Benito Villamarin Stadium
- San Miguel Market
- Prosegur Cybersecurity
- ZAL Business Park
- InHouse
- PUE Google Partner
- The Pink Elephant
Private
- Tabuleiros Towers
- Marcel House
- Can Ros
- Beach House
- Zagaleta S-house
- Paiporta Collective
- El Olivar
- Valhauss
- Vesper House
